Industry benchmarks that help optometrists maximize their profit through different product sales. Eye-wear and contact lenses hold 61 percent of the optometrist gross revenue with eye wear sale alone accounting 43 percent. Median Gross Profit margin on an eye wear sale is 61 percent and as we see the eye wear market expanding we would be seeing an increased profit for the optometrists. For optometrists to maximize the optical profit margin they have to keep the acquisition cost of the eye wear goods to healthy optical profit margin. The buying and selling of such optical goods the physicians must be an active participant to maximize the profit margin.
Delegating the frame buying to different types of frame representative will mean you lose out on the profit margin and the commission is distributed among many. A sales representative will lack in the kind of connection you have to sell for a frame.
Know The Demographics Of Your Practice Patient Base
An optometrist should know about the needs according to the demography of the region. What kind of glasses do they want? What type’s frames suit their preference? Your inventory should have all the frames that are appropriate for the patients situated in your demography. Sometime it’s easy that an optometrist conduct a thorough review of the number of frames sold in a month to predict the demand for frames according to the month of year. The review will also give you an insight on the patient age.
Frame Buying From The Vendors
A move will make your account stand out because the higher the sales volume from given vendor more the privileged you’re. This will help you in going through a deeper discount for your buys. Frame manufactures maintain the quality of the frames same throughout and the design also comes with same uniqueness which your customers might find very effective. It’s off to experiment with the vendors to help what will fit the demographic requirement. Even a group of vendors can also act as your go to source for acquiring frames but keeping the vendors to minimum will help you to power up your profitability.
Managing your payment towards the vendor can also be made easy with the 30-60-90-120 day policy. The vendor payment would vary with the costs of frames and the policy through which the payer would make a payment. A negotiation which is profitable for both the ends will be your best path.
Small And Independent Manufactures
The big vendors such as Luxottico, safilo or marcho are some of the biggest manufactures of frames and glasses. You should browse through the other independent booths which have fewer crowds. Often the good purchasing decisions that you will make is connecting with small independent manufacturer. According to recent testimony for one of our clients, found a budget frame line which gave in price range of about $20 while the big brands charged $119 to $159 for the inferior quality. They even provided different choice of colors, material, style and size.
Purchase Of Non-Current Frames
If you ask a sales rep to show some of the non-current frames there in nothing wrong with it. Non-current frames are only discontinued frames for which the manufacturer has limited stock remaining or has discounted frames. The discounted frames are usually kept below the 75 percent of the price range of the wholesale price.
Join A Buying Group
Maximize the profit by joining a buying group. An advantage of this strategy in that the group negotiates the price for you. So you can have the affordable price at higher discount than what you might be able to get on your own. This group even gives incentives if the frames are purchased through the group for the longer period of time.