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Boom in Social Media Client Communication

MBC Social Media BoomNetworking platforms play a substantial role in our day to day requirements. Gone are the days when you could contact any medical practice through their official contact numbers. With around 35% users looking for new services, brands, products, etc., the social media has become a tool for businesses to survey and interact with their consumers.

Getting Updates and Sharing

Information updates and knowledgeable inputs remained the top reasons for people to follow social profiles of medical practices along with other kinds of service providers. The percentage of people engaging in such information sharing is 55%.

Professional Purposes Reign High

Sites for professional purposes like LinkedIn rule the roost when it comes to job search or talent acquisition. Medical professionals like doctors and administrators take recourse to social media as it is not only convenient but fruitful too as 8 out of 10 people decide on a company’s profile likeability and reliability through communications via these platforms.

No Waiting Period

Quick response is something that allures many and figures prove the same. Around 80% Twitter users expect you to reply them the same day they shoot a query. This micro-blogging site has the advantage of being to the point due to its 140 character limit.


Considering the activeness of users on Twitter, around 65% medical entities like hospitals and group practices make use of it to stay active.

Trending Industry Updates

Facebook, by far the most popular social networking platform has 84% medical practitioners engaging with their patients and other interested users. YouTube, a video sharing site is gaining popularity too with almost 50% of them using it as a major platform to promote and inform.

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