How to Increase Revenue of Behavioral Health Practice?

There are several strategies that can be implemented to increase revenue in behavioral health:

Increase Revenue of Behavioral Health Practice:

1. Accepting More Insurances

Apart from increased behavioral health practice revenue, accepting more insurances can be beneficial for various reasons. As healthcare providers, behavioral health professionals have a responsibility to provide care to as many people as possible. By accepting more insurances, providers can fulfill this ethical obligation and ensure that patients who need care are able to receive it. Accepting more insurances also provide you competitive advantage as patients may be more likely to choose a provider who accepts their insurance plan, particularly if they have a high deductible or limited out-of-network benefits. By expanding the number of insurance plans they accept, providers can ensure a steady stream of revenue and reduce the financial risk of depending on a small number of payers.

Following are some of the steps behavioral health practitioner can take to accept more insurance plans:

  • Research insurance networks: Start by researching different insurance networks that cover behavioral health services. You can check online or contact insurance providers directly to learn about their coverage for behavioral health services. Once you identify potential networks, research their requirements for joining their panel of providers.
  • Verify your license and credentials: Most insurance networks require that providers have a valid license to practice and meet certain credentialing criteria. Make sure your license is up-to-date and that you have the necessary qualifications and certifications to meet the network’s requirements.
  • Negotiate reimbursement rates: When you apply to join a new insurance network, you’ll likely be asked to agree to certain reimbursement rates. It’s important to negotiate rates that are fair and reasonable for your services. You can research typical reimbursement rates in your area and negotiate from there.
  • Communicate with your patients: Once you’ve joined new insurance networks, let your patients know. Make sure they’re aware of the insurance plans you now accept and any changes to their coverage. This can help build loyalty and improve patient satisfaction.

By taking these steps, you can increase your chances of being accepted onto more insurance panels and expand the number of patients you’re able to serve.

2. Expanding Behavioral Health Services

Expanding Behavioral Health Services

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Behavioral health providers can expand their services to increase revenue in several ways. Expanding behavioral health services means that more people can access the care they need. This is particularly important in areas where there is a shortage of mental health professionals or where people have difficulty accessing care due to financial, geographic, or other barriers.

Some of the strategies to expand behavioral health services includes,

  • Offer teletherapy/telehealth services: Offering teletherapy services can expand the reach of behavioral health providers and increase revenue by allowing them to provide services to clients who may not be able to access in-person therapy. Teletherapy can also help reduce overhead costs associated with maintaining a physical office.
  • Offer group therapy: Group therapy can be a cost-effective way to provide services to multiple clients at once, which can increase revenue for behavioral health providers. Group therapy can also provide a sense of community and support for clients.
  • Offer specialized services: Behavioral health providers can consider offering specialized services such as trauma-focused therapy, addiction treatment, or couples therapy. These specialized services can attract clients who may be seeking specific treatment options and can help increase revenue.
  • Expand hours of operation: Expanding hours of operation can provide clients with more flexible scheduling options, which can increase revenue for behavioral health providers. Offering evening or weekend appointments can be particularly beneficial for clients who work during traditional business hours.
  • Develop referral networks: Behavioral health providers can develop referral networks with other healthcare providers, such as primary care physicians or psychiatrists, to increase referrals and revenue.

Overall, behavioral health providers can expand their services and increase revenue by offering a range of treatment options, expanding their hours of operation, and developing referral networks.

3. Offer Employee Assistance Programs (EAPs)

Consider offering EAPs to companies and organizations as a way to attract more clients and increase revenue. Employee Assistance Programs (EAPs) are workplace programs that offer support and resources to employees experiencing personal or work-related challenges that may impact their mental health and wellbeing. EAPs typically provide confidential counseling, referral services, and other resources to employees and their family members.

In behavioral health practice, EAPs can play an important role in promoting mental health and addressing mental health concerns in the workplace. By providing access to mental health services and resources, EAPs can help employees manage stress, improve work performance, and reduce absenteeism and presenteeism (when employees are physically present but not fully engaged).

Employee Assistance Programs (EAPs) can directly and indirectly will help to increase the revenue of behavioral health practice. EAPs can provide referrals to mental health professionals or other resources in the community. EAPs can offer education and training programs to help employees and supervisors better understand mental health issues and promote mental health. EAPs can provide short-term counseling to employees and their family members. This can include individual, group, or family therapy.

4. Offer Sliding Scale Therapy

Consider offering a sliding scale fee to clients who may not be able to afford the full cost of therapy, but still want to seek help. Sliding scale therapy refers to treatment priced by each person’s income and dependents. This fee structure exists to help make therapy more affordable for people living at a lower income level. A sliding fee scale may be ideal for clients who pay in cash, often because they don’t have health insurance.

When starting out in private practice, you’ll face several important financial decisions, including what fees you’ll set for therapy services. Deciding how much to charge per session may take some time and consideration. If you work with both individuals and couples or families, you may have one rate for individual therapy and another rate when you work with more than one person at a time. Whatever rate you set, it’s important to make sure it’s affordable but not so low it undercuts other providers. You also need to charge enough per session to allow you to cover your operational costs and still earn a living.

Medical Billers and Coders (MBC) is a leading medical billing company providing complete revenue cycle services. We can assist you in increasing your behavioral health practice revenue by timely submitting claims, avoiding claim rejections, accurate coding, claim follow-up, addressing claim denials, recovering old accounts receivable, and assisting in provider credentialing. To know more about how MBC can be a value-adding billing partner to your practice, email us at: or call us at: 888-357-3226.